“…I think people need to be reminded that creativity is a verb, a very time-consuming verb. It’s about taking an idea in your head, and transforming that idea into something real. And that’s always going to be a long and difficult process. If you’re doing it right, it’s going to feel like work.”

Milton Glaser
American Graphic Designer
Taken from Imagine: How Creativity Works
by Jonah Lehrer
2012; Houghton Mifflin Harcourt
New York, New York